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King Long Profile

Xiamen King Long United Automotive Industry Co., Ltd., incorporated in December 1988, focuses on R&D, manufacture, sales and services of large, medium sized bus and van with three manufacturing bases, including Xiamen Large & Medium-Sized Bus Base, Xiamen Van Manufacturing Base and Shaoxing City Bus Base. King Long occupies total land area of 800,000 square meters, boasting 20,000 units of annual production capacity for large & medium sized buses and 30.000 units of annual production capacity for vans.

Among them, Xiamen Van Manufacturing Base owns advanced automotive production line for stamping, welding, electrophoresis, paint coating and final assembly, which is a rare manufacturer in China with complete and modernized van production lines.

Since its setup, King Long's annual average growth rate of sales has exceeded 30%, with cumulative bus production of more than 400,000 units. In 2016, King Long (excluding subsidiaries) totally sold various buses of more than 32,000 units with total sales revenue of RMB8.66 billion, including the overseas sales amount of RMB 2.04 billion and overseas sales volume of 10,000 units and more. King Long has exported buses and coaches more than 80.000 units accumulatively to over 130 countries and regions worldwide.

King Long enjoys very high awareness in China and abroad, and has been shortlisted into the list of "Top 500 most valuable brands in China" by World Brand Laboratory for consecutively 14 years. In 2016, the brand value was RMB30.645 billion, ranking top 10 of automobile brands in China.

In China, King Long makes effort in new energy market, and put forward comprehensive solutions of new energy vehicles, leading the domestic trend of new energy bus to reach new heights. In overseas markets, with the assistance of "One Belt and One Road" strategy. King Long persists in deep ploughing in the market, independent innovation and intensive cultivation to build manufacturing advantages of China bus so as to realize new breakthrough of overseas export.

Corporate Philosophy

Mission
Seek public transportation life safety, comfort, environmental protection and convenience.


Vision
Becoming a global influence passenger system solutions (products and services) provider.


Core Values

Honesty:
Honesty, is the life of the country, the Founding of the. Regardless of shareholders, employees, or customers, the public, should be honest and abide by the credit, mutual trust and interaction.

Innovation:
Always be sensitive to the market and customer needs, good at breaking the traditional thinking to find every possible innovation value chain through the constant "no" and "innovation" to enhance the competitiveness of enterprises.

Customer satisfaction:
Customer satisfaction, that "customers for goods and services was 100% satisfied." Focus on customer satisfaction, we are concerned about possible sustainable development of enterprises. Customer satisfaction is the company doing business in the center of the target. The first duty of every employee is to allow customers to transfer their contribution in value made during satisfaction.