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Kinglong: Four Innovations of 2008 'Discovery Journey'

2008-05-08

On 23 April, 'Discovery Journey', the 2008 brand activity of Kinglong started up in Beijing, the capital of China, meanwhile, 'Longway' XMQ6129, XMQ6140Y and etc, totally six main models presented.

After the first term of 'Discovery Journey', management team of Kinglong always think out such two questions 'How to communicate with clients more efficient? And make them understand Kinglong' brand proposition more deeply. And how to help clients realize continuous development? And meanwhile, enrich the content of the activity.'

Careful reporter found four innovations compared 2007 with 2008 as following:

Firstly, 2008 'Discovery Journey' plans 6 stops at Beijing, Urumchi, Shenzhen, Kunming, Wuhan, Shanghai, each stop adopts 'one plus X' and meanwhile holds small scale promotion activity in second tier cities.

Secondly, 'experts' dialogue' is another new tache. In each stop, there will be some industrial experts participate in and discuss some current new and hot topics live.

Thirdly, this time show will present 6 models, including 3 new models, XMQ6117Y, 13.7 meters passenger transport vehicle XMQ6140Y and new 11 meters public transport product XMQ6119G.

Finally, Kinglong tries to cooperate with TV Medias to propagate at each stop.